• Aspiring entrepreneurs wanting to understand all core facets of running a business

• Professionals looking to transition into managerial or cross-functional corporate roles

• Students or recent graduates seeking a solid business background to complement their major

• Anyone wanting to build strong literacy in business terminology and frameworks

• Develop a foundational understanding of key business disciplines including marketing, finance, accounting, and operations

• Analyze basic financial statements, marketing strategies, and operational processes to assess business health

• Apply strategic business frameworks to solve real-world organizational challenges and drive growth

• Introduction to marketing: Customer segmentation, branding, and the 4 Ps

• Fundamentals of financial accounting: Reading balance sheets and income statements

• Corporate finance basics: Time value of money and investment evaluation

• Managing business operations: Process analysis, efficiency, and supply chain basics

• Organizational behavior: Leadership, team dynamics, and culture

• Business strategy: Competitive advantage and SWOT analysis

• Data-driven decision making in modern business ecosystems

• Capstone project: Applying business foundations to a practical business case